Ifö: What we really do in the toilet
Two Swedes of three think that the height of luxury is to be alone and undisturbed for a while in the toilet/bathroom. That is even better than having a jacuzzi or a sauna. This is shown in a study made by Ifö.
– The bathroom has been a symbol for private time for a long time. It's also the room where we feel we can be alone, says Petra Nilsson, head of marketing at Geberit Sverige, in a press release.
– So many want to invest in techniques and products for the bathroom which increase the feeling of products for the bathroom that increase the feeling of peace and quietness.
So what do we do in the bathroom? Well, we use our mobile phones, enjoy some time for ourselves and check our e-mail. One in five of us likes reading books or papers. About the same number take the opportunity to send sms:s.
A lot of people stay there particularly long – to catch up on what's new in their mobile phone.
On average, Swedes spend half an hour in the toilet every day.
Ten per cent speak on the phone, the same number have sex, while others watch a film or eat sweets.
– Nowadays you can both listen to music and watch TV in the bathroom, says Petra Nilsson.
What we do in the toilet
Use our mobile phone: 46 per cent
Enjoy time on our own: 35 per cent
Read books and papers: 20 per cent
Send sms:s: 19 per cent
Speak on the phone: 10 per cent
Have sex: 9 per cent
Watch films: 4 per cent
Eat sweets: 2 per cent
Source: Ifö Geberit Group (manufacturers of bathroom ceramics)